Marcus Ryu, CEO of Guidewire, tells the fascinating story of how he and his five co-founders defied the odds and built a huge software business aimed at what was then viewed as a narrow vertical for software: the P&C industry.

In his telling, they overcame their lack of resources, track record and a risk averse customer base by providing the insurance industry with a solution it desperately needed - even if many carriers have still not acknowledged that need quite yet.