We are delighted to share our investment in Pendella's Series Seed alongside MassMutual Ventures, American Family Ventures, and other strategic investors.
Pendella is an enterprise SaaS platform and digital insurance agency that offers an embedded marketplace of individual life and disability insurance products from major US insurance brands, through channel partners such as PEOs and mortgage companies.
Read more about why we invested in Pendella here and check out the press release below!
"What truly differentiates Pendella is how Bob has merged digital technology with traditional field underwriting, which allows the company to capture a much broader segment of the life market than the purely digital D2C models that we've seen." said Brian McLoughlin, Co-Founder and Partner at MTech Capital. "We believe incumbent insurers have not done enough to embed their products in a variety of distribution channels, leaving space in the market for innovative startups like Pendella."